Bankable Tyra

Tyra Banks may be ranked 84 on the FORBES Celebrity 100 list, but her future earnings protential is amazing. Banks earned upward of $18 million last year, more than see ever earned in a single year as a supermodel.

At her peak as one of the most famous models in the world, Tyra was earning $50,000 a day and had a lingerie contract worth $4 million a year.

Since Tyra officially retiring from modeling last year she has experienced great success with her shows America's Next Top Model and The Tyra Banks Show. Both shows are part owned and produced by Tyra's Bankable Productions. ANTM has been on the air for three years and is 25%-owned by Tyra. The Tyra Banks Show turns out 170 episodes a year and is shown by TV stations in 190 markets.

Among women ages 18 to 34, a group coveted by advertisers, Banks' talk show draws 2.2 million viewers a week and has delivered the highest daytime ratings in years for stations in New York, Los Angeles and Boston. Some 36% of the Tyra audience is under 35, double the percentage of that age group among Oprah's viewers; almost 60% of the Oprah audience is 50 or older.

"Most models have a booking mentality. They're fine as long as they know where to go and what to wear. That's never been acceptable in Tyra's career path," said manager Benny Medina.

Tyra currently has five new Bankable-owned TV shows in various stages of development, and you can expect her talk show audience to expand making for a very bankable Tyra.

Tags: Tyra Banks

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