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Sean John and G-III Sign License Agreement for Women's Sportswear Line

Sean John, the lifestyle brand, and G-III Apparel Group, Ltd. announced the signing of a license agreement for G-III to manufacture and distribute the Sean John Women's sportswear collection. This young, contemporary line will mirror the Sean John men's collection in distribution and price point.

Sean "Diddy" Combs said, "The Sean John women's collection will revolutionize fashion like the men's line did when we launched seven years ago. With this women's collection, I plan to bring beautiful, sexy designs to ladies around the world. I can't wait to share my fashion point of view with this important women's market."

Morris Goldfarb, Chief Executive Officer of G-III Apparel Group, said, "The Sean John brand is among the strongest in the apparel industry. For the past five years, Sean John men's outerwear has been one of our most successful businesses. We are thrilled to deepen our relationship with Sean John through this new women's initiative. We believe this program is a great opportunity to bring value to consumers, retailers, and to our shareholders."

With annual retail sales in the United States of over $400 million, Sean John is sold in better department and specialty stores across the country, as well as select retailers around the world. In October 2005, the Sean by Sean Combs women's collection launched at retail. Within three years, G-III chief executive officer Morris Goldfarb said the brand has the potential to grow into a $100 million business at wholesale. Sean John, in partnership with Estee Lauder Companies, launched a signature men's fragrance, Unforgivable, for the Holiday 2005 season.

The Sean John Women's collection is expected to debut at retail for the Spring 2007 season and to range in price from $28 to $495. It is expected to be available in the Sean John New York flagship store, select specialty stores, and department stores across the United States and in international markets.

Sean John, a privately held company, was created by music icon and producer Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the spring 1999 season.

G-III Apparel Group Ltd is a leading manufacturer and distributor of outerwear and sportswear under licensed labels, its own labels and private labels.

Tags: Sean "P. Diddy" Combs

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