Luke Entertainment Group Signs Mobile Content Management Deal

Miami's original bad boy, pop culture icon, and consummate businessman, Luther "Uncle Luke" Campbell's, Luke Entertainment Group is going mobile. Signing a deal with 3Cinteractive to deliver its multimedia content to mobile devices.

3Ci will implement and manage Luke Entertainment Group's mobile marketing efforts. 3Ci will provide platforms to carry out interactive mobile marketing campaigns with their consumers, including live event campaigns like polls, sweepstakes, text to screen messages, and delivering ringtones and wallpapers to users' cell phones. 3Ci will create a bridge between the Company's www.UncleLuke.tv entertainment portal and users' mobile devices, enabling the distribution of LEG's content to consumers anywhere, at anytime.

"Cell phones and social networking are extremely popular with our target demographic, those aged 12-39," says Victor Nappe, Luke Entertainment Group's CEO. "With over one billion text messages sent each month, and 70 million social networking site users, the trend will be to combine online social networking with cell phones. Together with 3Cinteractive, Luke Entertainment Group is at the forefront of this convergence of new and expanding technology."

Luther "Uncle Luke" Campbell, is the first Hip-Hop artist to take a company public.

Tags: Luke Entertainment Group, Luther Campbell

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