Adidas said Wednesday it will buy shoemaker Reebok for $3.8 billion, giving the company about 20 percent of the U.S. market. Adidas is very popular in Europe among soccer and athletics while Reebok is very popular among US...

Faced with a stagnant $17 billion athletic-footwear market, Nike is trying to lift its business by launching an upscale urban fashion line. The new line will be called Blue Ribbon Sports, which was the name of the company before...

50 CENT is set to launch the latest product in his growing empire, a wristwatch with an MP3 player inside.

The G-Unit MP3 Watch, due out in jewellery stores this month, features 256 or 512 megabytes of memory inside its...

Curtis Jackson aka 50 Cent, will begin pitching his own flavor of upscale Glaceau Vitaminwater, Formula 50 this week, said USA Today. Formula 50 is a grape-flavor water with 50% of the recommended daily allowance of vitamins,...

The $55 billion footwear and sports apparel market has long been the domain of pro athletes, but no more. Jay Z, 50 Cent, Snoop Dogg, Xzibit and Missy Elliott, are the new stars of big-money endorsements, a field formerly...

On Apr. 7 a group of Hip Hop artist took the stage at Manhattan's Dodger Stages, for a select audience of about 50. This wasn't a VIP concert however. The artist, Ludacris, Big Boi, and Jermaine Dupri where there to tell...

Vivendi Universal Games (VU Games) today announced its multi-platform product line-up for the 2005 Electronic Entertainment Expo (E3). Multi-platinum global hip hop sensation 50 Cent will lend his voice, likeness and music to...