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Damon Dash creates luxury watch collection

Roc-A-Fella’s CEO Damon Dash recently partnered with Daniel Lazar, a leading designer of watches and jewelry, to create a luxury watch collection called Tiret New York.

Tiret New York will unveil 25 watches at the JCK show in Las Vegas, June 4-8. " We are creating unique watches that are not meant for just anyone, said Dash. Our watches are created for those with the most selective taste, for those who are accustomed to the best in everything, not just style."

About Tiret New York

Founded in 2003 by watch expert Daniel Lazar and Roc-A-Fella CEO Damon Dash, Tiret New York will “(Re)Define Luxury” by creating timepieces the consumer who has an exceptional level of taste and seeks out the best in design, craftsmanship, detail and quality. Tiret New York watches are a tribute to originality while maintaining the pure essence of luxury. The watches will retail for $18,000 to $175,000.

About Roc-A-Fella

Since 1995, The ROC has been at the forefront of hip-hop’s artistic+aesthetic explosion. It is the conglomerate, founded and headed by co-CEOs DAMON DASH and SHAWN “JAY-Z” CARTER and Chief Consultant KAREEM “BIGGS” BURKE, encompasses ROC-A-FELLA RECORDS, ROC MUSIC, ROC-A-FELLA FILMS, DASH FILMS, ROCAWEAR, STATE PROPERTY, TEAM ROC, C. RONSON, AMERICA MAGAZINE and ARMADALE VODKA.

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