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Earvin Magic Johnson launches new footwear and apparel line Magic32

Earvin 'Magic' Johnson has partnered with BASH Sports, LLC, to launch a new line of basketball footwear and apparel named Magic32.

The line will include basketball and fashion athletic shoes in all sizes,for adultsand kids and sporting goods equipment like basketballs, and basketball products and apparel. The line will be available in the last months of 2004.

Johnson said, he will be involved in every aspect of the business including marketing, design and distribution of the line. The shoes will retail between $40-60.

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