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Sean "P. Diddy" Combs Expanding Empire

Hip Hop entrepreneur Sean Combs has been on a deal making binge lately, signing a movie and tv production deal with MTV. Putting his name on 150 $100 000 special edition Lincoln Navigators. Signing a multi-year partnership with leading fragrance and cosmetics company Estee Lauder to develop and market a new fragrance line, and partnering up with designer Zac Posen on a new fashion line.

Now Combs new venture takes him into the autoparts business. Joining forces with Kansas City's Weld Wheel Industries Inc. to produce a new line of custom, precision-forged aluminum rims for sports trucks, luxury SUVs and high-end automobiles.

The rims will begin arriving in stores next month, retailing for between $700 and $3,000 each. Bad Boy Worldwide Entertainment Group and Kansas City's Weld Wheel Industries Inc. announced the partnership on Thursday at the New York International Auto Show. Combs who has already had success with his Bad Boy Records, Sean John fashion line and Justins Restraunt and Bar chain wants to put his sense of style in the autoparts business.

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