Funkmaster Flex Signs Endorsement Deal With Cooper Tire

Cooper Tire & Rubber Co. has signed Funkmaster Flex to a year-long endorsement contract. Flex will appear in a new print advertisement for the Cooper Zeon XST tyre targeting the urban sport truck market, and will make appearances to support the Cooper brand.

“As Cooper Tire continues to evolve as a company and increase our high performance product offerings, we want to reach buyers in meaningful and high-profile ways. Flex has immense appeal in addition to automotive expertise, passion and excitement for finely tuned and customized vehicles. We‘re delighted he‘s helping to promote our brand to a new generation of custom car fans who are interested in power, performance and style,” said Pat Brown, Vice President of Global Branding and Communications.

Dubbed the "evangelist" of Hip-Hop car culture, Flex created the very successful Funkmaster Flex Custom Car & Bike Show, which is entering its fifth year touring the United States. He is also a celebrity DJ on Hot 97 FM in New York City and the host of two TV shows, Spike TV's "Ride with Funkmaster Flex" and ESPN 2's "All Muscle with Funkmaster Flex."

“It‘s a pleasure to work with Cooper ­ they really understand the wants and needs of custom car enthusiasts,” Flex said. “I am psyched to be working with such a terrific group of people to help them bring their high-end performance products to the custom car audience in new ways this year. I see where Cooper is going, and I am ready to help them get there.”

Cooper Tire will provide Flex with Cooper Zeon high performance tires to customize the look and performance of celebrity vehicles and custom projects featured on his TV programs and for use on his own personal vehicles. In addition, the Cooper Tire interactive mobile tour, an experiential marketing exhibit targeted toward performance-minded audiences, will appear at several of Flex‘s custom car show events.