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Nike and Apple Introduce New Products

Nike Inc. and Apple Computer Inc., announced Tuesday they are jointly developing a wireless system so some Nike shoes embedded with a sensor can communicate with Apple's iPod Nano music player to track a runner's performance and help choreograph songs to the moment.

The shoes feature a built-in pocket under the insole specially engineered for the Nike+iPod sensor and a receiver that attaches to the iPod.

The Sport Kit allows your Nike shoe to talk to your iPod nano. The sensor uses a sensitive accelerometer to measure your activity, then wirelessly transfers this data to the receiver on your iPod nano.

“It matches naturally to a behavior that exists,” Greg Joswiak, Apple’s vice president of worldwide iPod marketing. “We’ve enabled people to have a much better running experience than ever before.”

The two companies announced the partnership at an event in New York this morning.

The Nike+iPod Sport Kit, will be available in two months for a suggested retail price of $29 through the Apple Store. The Nike+iPod Sport Kit requires a Nike+ shoe and an iPod nano.

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