Block Enterprises & Bad Boy South Renew Alliance

Block Enterprises and Bad Boy South have renewed their joint venture, it was announced by Bad Boy CEO Sean "Diddy" Combs and Russell "Block" Spencer. The renewal announcement was made last Friday, Nov. 17.

Atlanta-based Block Enterprises and Bad Boy first joined forces for the 2005 release of the debut album from Boyz N Da Hood, which premiered at #1 on both Billboard's Top R&B/Hip-Hop Albums and Top Rap Albums charts, while entering the Billboard 200 at #5.

With the success of Boyz N Da Hood, the two labels formalized their partnership in early 2006. The new joint venture made an impressive premiere with the debut album from Yung Joc, "NEW JOC CITY," which also scored the #1 spot on Billboard's Top R&B/Hip-Hop Albums and Top Rap Albums charts, while debuting at #3 on the Billboard 200.

Block Enterprises/Bad Boy South are working on new albums from Boyz N Da Hood and Yung Joc, as well as the solo debut of Boyz member Big Gee and the first album from Gorilla Zoe.

Sean "Diddy" Combs said: "As we have continued to expand the musical scope of Bad Boy, we knew we had to be plugged into the creative and vibrant Southern scene. When Block and I first met, I realized he had an ear for the streets of the South and that he would be the perfect person to be our partner in developing and breaking new talent. The success of Boyz N Da Hood and Yung Joc proves that our instincts were right, and there is much more fantastic music in the pipeline from the Block/Bad Boy South team. I am thrilled that we have renewed our commitment to this great relationship."

Russell "Block" Spencer commented: "As the South market grew, Diddy and Bad Boy realized they needed to be involved. I was looking to take the music we make in the South to another level, and the collaboration between Block Enterprises and Bad Boy South was the perfect avenue for both of our companies. Look at the success we have already attained. When the machine is working successfully, you don't look to fix it, but to add to it to make it better. The renewal of our deal is going to make the Block/Bad Boy South partnership even bigger."

A native of Atlanta, Russell "Block" Spencer first made his mark at Suave House Records, where he oversaw projects for 8Ball & MJG, Tela, and Crime Boss. Following a lengthy stint as head of A&R for Noontime Records, he and producer Jazze Pha established ShoNuff Records, home of crunk R&B sensation Ciara. Block's impeccable ear for new talent and boundless creativity in artist development caught the attention of Diddy as Bad Boy set its sights on the South. Block soon became Diddy's right hand man below the Mason Dixon line. The success of hip-hop super group Boyz N Da Hood introduced Block Enterprises to the mainstream and also catapulted the career of rapper Young Jeezy, who has enjoyed phenomenal success since the release of Boyz N Da Hood's debut album in 2005.

Block/Bad Boy releases will continue to be marketed and distributed by Atlantic Records, a division of Warner Music Group.