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Interpublic to Buy Stoute's Translation Consulting

Interpublic Group is close to inking a deal to acquire Steve Stoute's Translation Consulting and Brand Imaging.

AdAge.com reports the deal is in the final closing stages, though financial terms of the transaction are unclear.

Translation Consultation & Brand Imaging, offers to reposition products, to resonate with a younger, more trendy audience.

Stoute, 36, launched Translation in late 2003. he has earned a reputation for successfully linking musicians with blue-chip marketers for branded pairings that include Justin Timberlake and McDonald's, Jay-Z and Reebok and Hewlett-Packard and Gwen Stefani.

Translation, which has a full-time staff of 40 to 50, is expected to operate as an autonomous entity under the Interpublic umbrella, liaising with the company's agencies and their clients on a project basis.

 


Links:

Interpublic to Buy Stoute's Brand-Entertainment Shop


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