Confectionary company Mars is teaming with 65 year old Ali to market a new line of reduced calorie snacks and drinks branded GOAT to help combat obesity in America. GOAT is an acronym for Ali's own title, 'Greatest Of All Time.'

50 Cent hit the top ten in his first appearance on the annual Celebrity 100 list. The list reflects the highest paid, talked about stars of TV, film, sports and music as ranked by the Forbes Magazine.

Entertainment and licensing firm CKX announced Tuesday that it is paying Ali $50 million in cash to acquired an 80% interest in the name and likeness of Muhammad Ali, widely recognized as the greatest athlete of the 20th century...